Orthodontic practice owners across the United States are increasingly turning to marketing and business strategist Luke Infinger for one reason: measurable growth that doesn’t require sacrificing clinical excellence or personal freedom. Infinger, founder of HIP Creative Inc. and architect of the PARF® Patient Acquisition & Retention Framework, has built a national reputation for helping orthodontists break through growth ceilings with modern marketing, streamlined operations, and scalable leadership systems.
For many practices, the next stage of growth is not a matter of clinical skill, it’s a matter of business strategy. Infinger’s work focuses on the full practice ecosystem: how new patients find an office, how quickly leads are followed up, how consults convert into starts, and how systems mature as a practice expands from one location to multiple. His approach meets orthodontists where they are, whether they want to add a predictable stream of starts in a single office or create the infrastructure needed for regional, multi-location scale.
A Proven Growth Partner for Modern Orthodontics
Infinger’s results-oriented track record in orthodontics spans more than a decade. Through HIP Creative’s specialty focus on orthodontic marketing, Infinger and his team have helped practices collectively generate over $200 million in documented growth by pairing advanced patient acquisition strategies with high-performance retention and operations.
What distinguishes Infinger in a crowded consulting landscape is his insistence that marketing alone is never enough. Orthodontic owners who scale successfully must also upgrade their internal systems—front desk and call-center workflows, scheduling capacity, treatment coordinator process, technology adoption, leadership roles, and KPI tracking. Infinger’s content consistently emphasizes that growth becomes sustainable only when infrastructure grows alongside demand.
The PARF® Framework: Patient Acquisition and Retention Built to Scale
Infinger’s signature method is PARF®—the Patient Acquisition & Retention Framework which was developed from years of hands-on testing in practices nationwide. PARF® is designed to help orthodontists build an integrated “growth engine” that makes new patient flow predictable and keeps the practice experience strong as volume increases.
Rather than relying on short-term promotions or generic dental advertising, PARF® aligns marketing, speed-to-lead, consult preparation, follow-up, and patient experience into a system that improves conversion at every stage. The framework prioritizes:
High-intent patient acquisition through orthodontic-specific digital marketing that matches how families search and choose providers today.
Lead conversion systems that reduce missed opportunities with fast response time, structured follow-up, and clear handoffs to clinical consults.
Retention and reactivation workflows that protect long-term revenue by improving patient communication and reducing no-shows or drop-off.
Operational and staffing strategy for practices preparing to scale, including centralized processes and leadership development.
For practice owners, the PARF® method translates into a smoother front-end experience, stronger case acceptance, and a practice that can handle more starts without creating chaos behind the scenes.
Real-World Outcomes for Practice Owners
Infinger’s case studies highlight results that are both rapid and durable. In one documented partner story, a multi-location orthodontic group implemented PARF® and increased invoiced revenue from approximately $4.5 million to over $9.5 million by the end of the same year—adding about $5 million in just nine months.
In another long-term example, Infinger details how a single-location practice generating about $2.6 million annually scaled to eight locations and more than $26 million in annual revenue within seven years after applying these systems.
HIP Creative’s broader success stories echo the same pattern: practices experiencing hundreds of qualified leads, conversion rates that rise as follow-up tightens, and year-over-year growth even during slower market cycles.
Beyond Marketing: Building a Business, Life, and Legacy
Infinger’s philosophy is rooted in the belief that orthodontic growth should create freedom, not friction. On his website, he speaks directly to owners who feel capped despite strong clinical care—doctors who may be thriving but are still stuck below the revenue or lifestyle goals they imagined when they started their practice. His solution is a combination of business clarity, systems execution, and the discipline to track and improve the numbers that matter weekly.
He also notes that “big practice growth” requires a different mindset than early-stage success. As practices expand, owners must shift from being the hero of every outcome to becoming the architect of teams and systems that deliver outcomes consistently. That includes adopting new technology, improving workflows for efficiency, and creating accountability through dashboards and KPIs.
An Exclusive Opportunity for Growth-Minded Orthodontists
Because his consulting is high-touch and implementation-heavy, Infinger works with a limited number of orthodontic owners at a time. Practices interested in partnering with him can apply directly through his website for a strategy evaluation and growth roadmap.
“Space is very limited,” his site notes, underscoring the selectivity of the partnership model and Infinger’s emphasis on working with owners ready to commit to real change.
About Luke Infinger
Luke Infinger is an orthodontic marketing and business strategist, best-selling author, and sought-after consultant specializing in patient acquisition, retention, leadership, and multi-location practice scale. He is the founder of HIP Creative Inc., a growth agency dedicated to orthodontics, and the creator of the PARF® Patient Acquisition & Retention Framework. Infinger’s strategies have helped orthodontic practices nationwide generate substantial, documented revenue growth while building more efficient systems and stronger patient experiences.
